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Thoughts on the iPad…

Posted by Dave Mark on Jan 28, 2010 in Apple, Kindle, eBooks, iPad, iPhone

Yesterday was a huge day. Tons of activity, conversations with friends and colleagues about the iPad. SO much discussion. There are definitely flaws in the design. This post captures the biggest of them, I think:

http://www.gizmodo.com.au/2010/01/8-things-that-suck-about-the-ipad/

But though this post does point out a number of things that Apple could improve on (and I suspect they will, over time), bottom line, I think the post misses the bigger picture. Apple has created something new and incredibly useful. Right out of the gate, I can see two markets where the iPad can really shine.

The most obvious of these is the eBook market. Great for me, the avid reader, great for me, the writer, great for Apple’s shareholders. Though I am a big fan of the Kindle (do almost all my reading on one), the iPad definitely makes my Kindle look old and dingy. There has been an explosion of eBook readers over the past year, and the iPad just leaps over all of them, much as the iPhone did over its smartphone competitors. And books are typically more expensive than CDs (those round shiny things from the old days), so more revenue for Apple, less dead trees. And as an author, Apple gives me a much more efficient path to the marketplace. Win, Win, Win.

The less obvious, but no less important marketplace for the iPad is in health care. The iPad has an important role to play, putting the latest patient data in the hands of their doctors and nurses, ensuring that a patient’s history and current drug regimen is front and center. The iPad can add intelligence and rigor to that process, ensuring that a doctor doesn’t forget about a particularly subtle condition noted several years ago, or about a newly released drug interaction warning. This market is particularly underserved right now, and the iPad is stepping in at the perfect moment. The fact that it shares an OS with the iPhone and iPod touch means a wide range of choices for health care professionals.

There are many markets where the iPad will change the status quo. To me, focusing on perceived shortcomings of a device that has not even arrived is incredibly short-sighted. The iPad is a leap forward, no doubt in my mind. And I can’t wait to get my hands on one.

– Dave

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2009, the tipping point for eBooks…

Posted by Dave Mark on Feb 7, 2009 in Books, Ecology, amazon.com

I am convinced that this year will be the tipping point for eBooks. On Monday, at 10a, Amazon.com will release the new version of the Kindle eBook reader. They’ve already made billions in revenue from Kindle 1.I believe Kindle 2 will sell more units, and see a steady migration of media to the Kindle format.

Things are loosening. According to this article, the actual cost of producing and delivering the New York Times for one year is more than twice the cost of buying every one of their regular subscribers a Kindle. Now, the article was not a rigorous analysis, but close enough to make the point that there are tremendous savings available to the New York Times and every other paper in the country by embracing the transition from paper to electronic media.

I am an avid reader. I am an environmentalist as well and hate the waste of the daily paper. No doubt, there is a convenience to reading the paper, as opposed to reading those same articles on my computer. But devices like the Kindle are slowly changing that convenience model. The key is the “grab-ability factor”. I can grab the paper, walk out the door, or out to the back porch. Much harder to do, even with the lightest of laptops. I can grab a device like the Kindle, no problem. It is as light as a book and is not tethered by a power or media cable.

I started, and later sold, an electronic publishing company. Ever since I saw a demonstration of e-Ink technology, about 10 years ago, I’ve been a believer in the inevitability of the eBook. On Monday, I believe we’ll finally embrace that tipping point.

– Dave

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