I found this article very interesting. In a nutshell, utility companies pay high power consumers money to cut power use when demand on the power grid passes a certain threshold. I love the idea.
So why don’t we net-savvy users organize ourselves in a similar way. Via Twitter, email, etc., start a notification service organized on a regional basis to ask folks to cut demand on notice. Any payment can be donated to a charity, used for R&D, perhaps go towards a regional fuel fund. Attention my Google friends, perhaps this can be a Google idea?
Will think on this some more. Comments welcome…